Category: Marketing

Author Website Content

While there’s a few basic things every author website needs, the best place to start is, again, to look at other author’s websites. See what they include, how they organize the information, what they do well and what you’re convinced you can do better. Then start to fill out your website accordingly. Books Don’t rely […]

Posted March 7, 2020 by A J in Business, Marketing
Author Website Set Up And Design

The first step in creating your website is to install WordPress with your host. Yes, there are lots of other website building options out there like SquareSpace and Wix. This, however, is what I know how to do so it’s what I’ll explain. You’re going to log into your cpanel (links and login info should […]

Posted February 1, 2020 by A J in Business, Marketing
Author Website Accounts

Authors are creative, often introverted, occasionally a bit neurotic. It’s all part of their charm. They craft worlds and characters with mere words. It’s an entirely different skill than the analytic, left-brained fun of setting up an author website. And yet, having a solid presence online, a hub for your books and social media activity, […]

Posted January 4, 2020 by A J in Business, Marketing
Author Website Guide

Every author needs a website these days. Social media is great, but you need a centralized place with information about you and about your books. You also don’t want to rely on any social media platform. Once upon a time Myspace (believe it or not) was the social media platform everyone loved. You can see […]

Posted December 11, 2019 by A J in Business, Marketing

If you’ve read my earlier social media posts, you’ll know I didn’t think too highly of Pinterest. Repinning seemed like nothing more than vanity marketing, raising people’s awareness of me. And hopefully they liked me. But it didn’t translate into clicks back to my website or increased book sales or reviews. Then, just before Christmas […]

Posted July 18, 2016 by A J in Marketing
DIY Author Branding

Every author needs to think about branding, whether you’re a DIY Publisher, a hybrid author or traditionally published. Because no matter how you’re published, you’re going to work hard for people to discover your book. Consistent author branding makes it easier for people to find you in lots of places, makes it easier for them […]

Posted June 13, 2016 by A J in Business, Marketing
the impact of the internet on nom de plumes

Pseudonym, nom de plume, pen name… fifty years ago there were a number of reasons why an author might choose to use a different name. Marketabiliy or trying to sell books as a female author in a male skewing market. Genre specificity or ‘I write as this persona for sci-fi and this persona for contemporary […]

Posted June 6, 2016 by A J in Marketing